Forte Capital
Raising financing to facilitate the acquisition of a majority stake in Ministry of Beauty
- In May 2023, Avaxa was engaged by Forte Capital, a Dutch mid-market private equity firm focused on firms with strong growth potential, to assist in raising financing to facilitate the acquisition of a majority stake in Ministry of Beauty;
- Ministry of Beauty is a Dutch leading developer and supplier of hair and skin care products in the Benelux. Over the years, the company has grown its internally developed and highly successful brand ‘KIS Haircare’ as a leading brand in the B2B haircare market. Furthermore, Ministry of Beauty is the exclusive brand holder and distributor of a carefully selected portfolio of award-winning haircare and skin cosmetic brands.
- Ministry of Beauty wants to continue its growth ambitions in the coming years. With the support of Forte Capital, Ministry of Beauty now has the necessary additional financial and operational strength to realize its significant growth ambitions;
- Avaxa ran a fully senior financing process for Forte Capital by focusing on traditional (bank) lenders. An information package including bank presentation, financial base case model, Request for Proposal and Head of Terms was prepared by Avaxa for potential financiers;
- Following a competitive process, committed acquisition financing was realized, enabling Ministry of Beauty and its new shareholder to further pursue their joint growth strategy across the Benelux;
- Closing of the transaction occurred in December 2023.
