Apil 2021

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The Cookie Company Group

Raising financing to facilitate the acquisition by Troy Companies

  • In 2020, Avaxa was engaged by Forte Capital, an independent investment firm, focussed on medium sized companies in the manufacturing, technological, chemical and real estate market, to assist in raising financing for the acquisition of W&O Products, an international trading company specialized in hobby, games and crafts product. Following this acquisition, Troy Companies was established, which will serve as a buy-and-build platform to further consolidate the discount retail market space;
  • In February 2021, Avaxa was engaged by Troy Companies to assist in the financing raise for the first (add-on) acquisition of 100% the shares of The Cookie Company Group (‘TCCG’);
  • TCCG is an international trading company specialized in clothing (for children) and related accessories. As of 1996, TCCG develops and imports clothing and accessories which are sold on to the European market. TCCG develops products for well-known licenses, such as Disney and Nickelodeon, for private labels of various large retail chains and for its own brands;
  • Avaxa developed an information package including a Bank Presentation and a Request for Proposal to provide to potential Lenders;
  • Following a competitive process, committed acquisition financing was realized, enabling Troy Companies to further pursue its growth strategy both organically and trough acquisitions;
  • Closing of the transaction occurred in April 2021. Please refer to the press release for further information: https://fortecapital.eu/forte-capital-and-wo-products-acquire-the-cookie-company-group/